AMSTERDAM SHOPPING- STREET MARKETING
Marketing tools for Amsterdam’s busiest shopping areas
There are numerous shopping streets and shopping centres in the city centre of Amsterdam. Kalverstraat, Nieuwendijk, Rokin, Damrak and Kalvertoren Shopping centre, just to name a few.
During the years TODOSmedia has supported the associations of shop owners, property investors and project developers to attract visitors to the shopping areas. TODOSmedia provides a large range of marking tools: event organisation, radio and TV commercials, action websites, indoor and outdoor signing, billboards, customer loyalty programmes, win pormotions and much more.
Every shopping area in Amsterdam has a unique atmosphere and identity. Within the historical centre with its characteristic houses the area’s appear crowded and busy (Nieuwendijk and Kalverstraat), urban (Rokin) and modern (Kalvertoren). Every area needs a different approach.
Long shopping streets as the Nieuwendijk and the Kalverstraat can be best presented with a custom made interactive shopping window tour. Due to the narrowness of the streets google street view is not available in these streets. Therefore TODOSmedia produces a custom virtual tour with photo’s of the shop windows and further information on the shops on click.
Although there is a competition between the shopping area’s in the city centre of Amsterdam it makes sense to attract outside audiences together. For the initiative Palace Quarter TODOSmedia presented various designs and delivered flyers, maps and brochures.
TODOSmedia organises divers B2C events in the shopping area’s: fashion shows, pop concerts, visistes of Santa Claus, promotion days with discounts, tasting events, art presentations and much more. All events are custom made and full serviced: from promotion to catering.